Why Ingredients Matter
Have you ever read the ingredients list on your traditional bottle of lotion?? Have you ever read them and been able to understand them (hehehe)? It may read something like this:
WATER, GLYCERIN, CETEARYL ALCOHOL, PETROLATUM,STEARIC ACID, C12-15 ALKYL BENZOATE, ALUMINUM STARCH OCTENYLSUCCINATE, DIMETHICONE, LAURETH-3, CETEARETH-20, DMDM HYDANTOIN, ALLANTOIN, METHYLPARABEN, ARGININE, SODIUM HYDROXIDE, PROPYLPARABEN, CARBOMER, FRAGRANCE, PANTHENOL, PENTYLENE GLYCOL, LECITHIN…..
You are probably noticing that the first ingredient is “water”...which should not be a bad thing, right? I mean we’re supposed to always be hydrating and water is supposed to be good for our skin. So then what could I be rambling about??
Don’t get me wrong, water is the perfect liquid for you to consume but it does something entirely different when we add it to our body products. Water in our lotion causes the good oils our skin produces to evaporate off our skin and dry us out even more. So then what do we feel like we need to do? Put more lotion on - which continues to dry us out and perpetuates that yucky lizzardy cycle. (Ever wondered why you feel like you need to lotion so many times every day??? This is why!) The other ingredients in traditional beauty products like alcohol and fragrance also contribute to drying out skin which then causes your body to overcompensate in its production of oils and often leads to super oily skin. It’s a lose-lose situation!
I bet you're thinking that although this may be true, the more all-natural products I've tried have always left my skin greasy and heavy feeling. I hear you! Everyone I know was SO SICK of the hamster wheel of traditional products and the heavy and overly oily expensive natural stuff that I decided there had to be a better option and that in a nutshell is why Sincerely Different exists! Using all-natural high-quality comprehensible ingredients (shea butter, beeswax, coconut oil anyone?) paired with unique handcrafting processes, your skin will receive the nourishment and results you're looking for, with a feel that will make you think you’re still using traditional products. We also don't use those fillers so you have to buy huge containers (ain't nobody got room for that). As a result, our packaging is smaller (because it's just the good stuff) and our product goes farther because it does what it’s actually supposed to. At the end of the day, ingredients matter so give your skin what it really wants and feel the difference for yourself!
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Sarah Dwigans, Author
Hi! I’m Sarah Dwigans,